Scotland - land of rolling hills, heather and marketing guerrillas! Huh? I've recently met an amazing guy who has opened my mind to some amazing new possibilities! His name is Ash Gupta - with his wife Christine - they are the team behind the highly creative company called "The Gupta Partnership". How creative? What do you do when your client - Ford - has hired you to announce their electric city car, Th!nk, to the world's press and broadcast media in London on 11 September 2001 just at the moment that the news hit about the Twin Towers. Press coverage of the launch was understandably curtailed? The Gupta Partnership saved the campaign by re-launching of the car in Edinburgh the following summer and persuaded the City of Edinburgh Council to give their full support to it. Outcome: Both the Gupta Group and Ford were delighted when, one month after the re-launch, an independent audit confirmed that the value of the UK press and broadcast media coverage achieved exceeded £1.3 million. Ford of Europe later revealed that the worldwide value was estimated to exceed £50 million, so the re-launch was considered a resounding success. Ford sold the Th1nk Nordic to KamKorp of Switzerland in 2002 to concentrate on Hydrogen fuel cell vehicles. "On the strength of the work provided to Ford by The Gupta Partnership they have now been awarded the task of developing the marketing and media relations strategy for Th!nk Nordic and it's parent company, KamKorp. In February 2005, KamKorp SA was invited to tender for eight innovatory electric bendy midi-buses as result of an introduction by Ash." The meeting is happening today!" Unusually The Gupta Partnership remains as a supplier of marketing services to both Ford and Th!nk Nordic, a very unusual event in marketing circles but one which underlines the trust between the parties."
So - if you are looking for an innovative, creative team to come up with your next marketing campaign on a scale beyond anything you've known before.....there is only one answer = it's in Scotland - but you can reach it with a mouse click.....The Gupta Partnership. | 
